Redefining Blend Beauty Bar's Brand New Look
Elevating beauty with a sleek, modern twist – Blend Beauty Bar’s now flaunts a luxurious identity because the rebrand is was hit.
- Branding
- Web Design
- Brand Identity
- Logo
![](https://bryanbowser.com/wp-content/uploads/2024/01/imthebowser_Create_a_vibrant_and_inviting_image_of_a_modern_bea_be4617ba-d81d-4908-93da-e54455dabc87.png)
Project Overview
The Beauty Behind Blend: A Branding Tale
A luxurious logo, elegant signage, and a chic menu – our full-scale rebrand catapulted Blend Beauty Bar into the beauty elite of Las Vegas and LA.
- Luxurious Brand Identity
- Elegant Window Signage
- Modern Logo Creation
- Chic Service Menus
- Website Engagement Boost
At the heart of Las Vegas, Blend Beauty Bar stands as a sanctuary of beauty, elegance and wellness.
The Problem
Fading Beauty: Blend Beauty Bar's Brand Dilemma
Blend Beauty Bar’s expertise was overshadowed by an outdated brand image, failing to capture the Las Vegas market’s attention.
Blend Beauty Bar's previous branding lacked the luster needed to shine in the competitive beauty landscape of Las Vegas.
Amidst Las Vegas' glitz, Blend Beauty Bar's subtle presence was lost, failing to resonate with the city's vibrant clientele.
Blend Beauty Bar's digital engagement was trailing, with an online experience that didn't captivate or convert its beauty-seeking audience.
![](https://bryanbowser.com/wp-content/uploads/2024/01/beautiful-brunette-woman-with-long-and-shiny-hair-2023-11-27-05-31-06-utc-scaled.jpg)
![](https://bryanbowser.com/wp-content/uploads/2024/01/hairdressers-and-makeup-artist-working-in-beauty-s-2023-11-27-04-56-13-utc-scaled.jpg)
![](https://bryanbowser.com/wp-content/uploads/2024/01/redhead-2023-11-27-05-08-22-utc-scaled.jpg)
The Real Problem
Website Conversion Rates Stalled Below .5%
In an industry ruled by appearance, Blend’s initial numbers reflected a need for a makeover. At a mere 5% brand recognition, Blend Beauty Bar was Las Vegas’ best-kept secret.
Actions Taken
Strategic Steps to Rebrand The Beauty Bar
Conducted a Complete Brand Audit
Explored market depths to fuse vintage-modern trends, tailoring a niche for A Vintage Rapport.
Developed a Fresh & Modern Logo
Forged a brand strategy spotlighting A Vintage Rapport's unique appeal in a classic market.
Created a Luxurious In-Store Menu
Crafted a logo that distills mid-century chic, embodying A Vintage Rapport's timeless ethos.
Updated the Website for Optimal User Experience
Established a unified visual identity, weaving A Vintage Rapport's essence into every medium.
Implemented a targeted SEO strategy
Narrating A Vintage Rapport's saga with visuals that capture and convey its storied legacy.
Enhanced In-Store Customer Experience
Used social media's reach to position A Vintage Rapport's brandmark, growing a dedicated base.
Don't Wait, Build Your Brand Today!
Don’t wait to take action; start building your brand today and pave the way for a future filled with success and recognition.
![](https://bryanbowser.com/wp-content/uploads/2024/01/so-many-colours-to-choose-from-2023-11-27-05-01-31-utc-1024x683.jpg)
The Results
The Glow-Up: Blend Beauty Bar's Results
Post-rebrand, Blend Beauty Bar blossoms with increased engagement, capturing the essence of modern luxury. Blend’s new brand identity mirrors the opulence of its services, drawing in a crowd eager for beauty matched by luxury.
- Website conversions doubled
- Ranked for competitive keywords in Vegas SERPs
- Social following increased
- Engagement surged by 150%
New Client Increase
![](https://bryanbowser.com/wp-content/uploads/2024/01/Signage-Mockup-Vol.03-scaled.jpg)
Service Bookings
Social Shares
Customer Retention
![Blend Beauty Bar Old Blend Beauty Bar Old](https://bryanbowser.com/wp-content/uploads/2024/01/Blend-Beauty-Bar-Old-scaled.jpg)
![Blend Beauty Bar Logo Blend Beauty Bar Logo](https://bryanbowser.com/wp-content/uploads/2024/01/Blend-Beauty-Bar-Logo-1-scaled.jpg)
Compounding Results
Blend Beauty Bar's Continued Success
Blend’s rebranding success has blossomed into lasting growth, with its beauty echoing beyond Las Vegas.
Are You Ready to Elevate Your Brand Today?
Discover the Blend Beauty Bar difference and see how our luxurious rebrand can elevate your beauty experience. Contact us to embrace your transformation today!