Cool Ass Black Woman
From a bold idea to an influential brand, Cool Ass Black Woman now stands as a pillar of African-American empowerment and unity.
- Branding
- Brand Strategy
- Brand Identity
- Logo
Project Overview
The Birth of a Cool Ass Black Woman Story
Founded by Ashley Glaspie, our collaboration with Cool Ass Black Woman set the stage for an influential brand, deeply rooted in the celebration of black womanhood.
- Business Model Canvas creation
- Brand identity development
- Evocative color scheme creation
- Influential launch strategy
- Cross-medium brand alignment
At its core, Cool Ass Black Woman is a celebration of authenticity, diversity, and the powerful voice of black women.
The Problem
Setting the Stage to break Generational Barriers
Cool Ass Black Woman’s journey began with a crucial need to define and differentiate its voice in the collective narrative of black empowerment.
Struggling to create a unique brand image in the competitive niche of black empowerment.
The challenge to authentically represent and celebrate black women and their accomplishments.
The challenge was to find the right tone, message and position to stand out in the market.
The Real Problem
Cool Ass Black Woman had 0% Market Share
Cool Ass Black Woman began at ground zero, with no share in a vibrant market, ready to carve out a space for authentic representation and empowerment.
Actions Taken
Crafting the Cool Ass Black Woman Brand
Developed a Comprehensive Brand Strategy
Forged a strategic roadmap aligning Cool Ass Black Woman’s vision with actionable brand milestones.
Established a Strong Visual Identity
Created a visual identity that resonates with the core values of empowerment and elegance inherent to the brand.
Curated a Cohesive Color Palette
Chose a color scheme that reflects strength and luxury, vital for the brand's appeal to African-American women.
Designed a Timeless Logo
Crafted a timeless logo to symbolize unity and power, ensuring brand longevity across various platforms.
Developed Merchandise
Expanded the brand's reach with merchandise that carries the essence of Cool Ass Black Woman's mission.
Collaborated with Influencers
Cool Ass Black Women went on to partner with influencers who embody the brand ethos.
Don't Wait, Build Your Brand Today!
Don’t wait to take action; start building your brand today and pave the way for a future filled with success and recognition.
The Results
Cool Ass Black Woman's Resounding Success
Cool Ass Black Woman’s strategic branding ignited a cultural wave, now boasting a vibrant community and a robust, loyal customer base
- 50K Instagram followers
- Established strong customer loyalty
- E-commerce sales spike
- Makes a large impact on the Culture
- Launched Cool Ass Black Man
Sales Increase
Instagram Followers
Instagram Followers
Post-Launch
Compounding Results
Cool Ass Black Woman's Ongoing Impact
Cool Ass Black Woman didn’t just launch a brand; they sparked a movement, continuing to inspire and empower well beyond inception.
Ongoing Community Events
Cool Ass Black Woman consistently organizes empowering events, fostering a strong, supportive community and reinforcing its mission.
Consistent Product Line Expansion
The brand regularly introduces new, culturally resonant products, continually expanding its line to meet the diverse needs of its audience.
Ever-growing Social Media Influence
Through engaging content and authentic interactions, Cool Ass Black Woman's social media influence continues to reach a wider audience.
Continued Advocacy for Black Women
Cool Ass Black Woman remains steadfast in its advocacy, continuously championing the empowerment and celebration of black women.
Are You Ready to Elevate Your Brand Today?
Let’s embark on a branding journey together. Reach out to us today, and we’ll help you transform your brand into a powerful force in the market.
