Freeway Rick Ross

Freeway Rick Ross is possibly one of the most infamous American cocaine dealers to walk the face of the earth. So infamous that the rapper Rick Ross adopted his name and created the nationally recognized brand.

Consulting + Web Design

Rick Ross - A Cultural Icon

Ricky Donnell Ross, better known as “Freeway” Rick Ross, is one of those rare figures whose experience as a drug kingpin has lead him to a life of rebuilding the community in which he once helped destroy. According to the Oakland Tribune” In the course of his rise, prosecutors estimate that Ross exported several tons of cocaine nationally, and made more than $600 million in the process.

Counting inflation its 1.6 billion dollars comparing 1986 to 2010. Now, he has applied the passion that helped him build an empire to helping the youth, Ross has been given a second chance to uplift his community by giving back through mentoring and sharing his story.

The legacy he wants to leave behind is to be known as an inspirational mentor to people in need rather than the old “Freeway” Ricky Ross. He plans to make life better for people around him and to continue to love his family.

How Freeway Rick Changed His Life

He plans to inspire many of today’s youths to achieve their greatest successes without following in his footsteps. Ross was a key figure in VH1′s Emmy nominated documentary “Planet Rock History of Crack and Hip Hop featuring Snoop Dogg, Rza and B-Real of Cypress Hill. As well as the second episode of the first season of BET’s American Gangster documentary series which focused on his story and his connection to the Iran-Contra scandal. He is currently in the process of creating the feature length film of his life story with Nick Cassavetes, his own documentary “Crack in the System” and creating his autobiographical book. Recognized as a pawn in the CIA drug game, Ross was a pioneer in the crack cocaine trade in Los Angeles, as well as other parts of the U.S. A renowned drug dealer, Ross harvested millions as an unknowing participant of Central Intelligence Agency and U.S. Drug Enforcement Agency operatives, who provided him with unlimited amounts of cocaine. It was said that his suppliers used the profits to pay for the CIA-spawned Contra war against Nicaragua’s leftist government in the 1980s.

Today, Ross is a new found man. For many, having a role model only happens once or twice in a lifetime, but not for him. According to Ross, he has had numerous role models as they have changed dependent on what was going on in his life at the time. He has looked up to gangbangers as well as Arthur Ashe, but today, he is an admirer of Napoleon Hill. In all actuality, he has developed into a mentally strong individual and believes that people should, “Do things the way they want and be their own role models.”

Video: Freeway Rick Ross Tells His Story

How Bryan Bowser Sovled The Problem

When Bryan Bowser and Rick decided to link up there was one problem; how could we establish a brand for Freeway Rick Ross online with his website. After the initial website kick-off meeting Bryan devised a strategy to brand the website to match a solid brand.

Although some things they talked about is exclusive, in summary Bryan Bowser was tasked to create a website, establish the brand, assist with social media and devise a email newsletter campaign. Everything else was history, Freeway gets tens of thousands of unique website views every month with over a 1M fans combined on Facebook, Instagram and Twitter.

How Bryan Helped Freeway Rick Ross...

  • Establish Brand on Website
  • Assist with Social Media Marketing
  • Devise Email Newsletter Campaign

My primary responsibility was to create a great website for a cultural icon. We created a brand identity, color scheme and vision; then we created a simple to use website to support Freeway's online marketing platforms.

Freeway Rick Ross Website - Homepage News Section
Freeway Ricky Ross with Stars

Success Indicators

Reach 15K+ visitors in a month on website.

Social Media Platforms has grown to 1M fans.

Establish an Online Idenity still used today.

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